BEYOND THE BASICS

When you work with the media you should not limit yourself to simply trying to gain coverage for campus events and activities. Below are examples of others tactics you can employ with print, broadcast and online media to gain coverage of the Raise Your Voice campaign.

Go directly to a type of media below, or click next to continue.

• Print media - Print media is one of the most versatile forms of communication.

• Broadcast Media - Broadcast media, such as television and radio, require special consideration because of their unique information formats. The following suggestions will help you work effectively with these outlets

• Online Media - The Internet offers a variety of new tools to reach more people with more information, more quickly than conventional media tools. It is emerging as an effective supplement to, not a substitute for, other traditional news sources, offering opportunities to deliver key messages to a broad set of audiences.