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(Scroll to bottom of page to download this entire resource guide as a PDF.) |
(Note: This guide was written around the launch of the campaign, but much of the information here, especially information on reaching out to the media, is still very relevant.)
Key Messages and Talking Points
Launching the Campaign
Building a Strong Base of Support
Delivering the Raise Your Voice Message
Event Ideas
Organizing Campus Events
Step One: Develop a Media List
Step Two: Write a Press Release
Step Three: Inform the Media
Media Tips
Strategies for Gaining Coverage of Campus Events
Suggested Story Concepts
Beyond the Basics:
Communicating with Policymakers
Identifying Policymakers to Contact, and
Writing to get the Attention of Policymakers
Sitting Down With Policymakers
Letter to Policymaker Requesting Meeting
Thank You Letter to Elected Official
Press Release on Campaign
E-mail about Campaign from Student Leader
Opinion Editorial for Student – To Be Submitted to College Paper
Public Service Announcements: 30-Second Scripts
Template Media Outreach Document
Campaign Background Sheet
Campaign Flyers
This Media Guide is also available
as a pdf for download and printing in its entirety.
Download this
Media Guide*
(1.2 MB pdf)Also:
• Download Press Template Press Release and Media Outreach from the Launch Guide (Press_Template_Materials.doc) in Word format (232 K) so that you can easily make your own changes.
*(For this, as well as for other forms and handouts in this resource guide
you will need the free Adobe Acrobat Reader.)
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