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HOW TO….

PUBLICIZE: Write A Press Release – Utilize the Media – Increase Visibility....


Activist Tool Box: Tools for Change
The Rainforest Activist Network offers useful media skills for student groups.

Citizenspeak.org
"A free email advocacy service for grassroots organizations. CitizenSpeak is about bringing technology to the nonprofit world to help citizens exercise their democratic rights. CitizenSpeak is a free service to insure access to any and all organizations."

College Libertarian Party
Here are some ideas and tips for publicity and public relations activities.

Creative Action—Alert the Media
Show off the good work you’ve done through your Action Project by letting the media know about it! The following tips and resources will give you tools to get your action project noticed and covered by local newspapers, magazines, television, and other media.

Dr. Randall Hansen's Guide to Writing Successful Press Releases
This site is all about providing the resources to help you write better press releases. While this site is designed to help you write better press releases for the promotion of new Web sites, the expertise and tools provided here could be effective for any kind of promotional campaign

Postering Secrets: Where and When to Hang Flyers on your campus
14 Tips for students interested in hanging posters or flyers around campus.

SPIN Project Resources
"At the SPIN Project, we know that many community based organizations do not have access to the tools and resources required to support media outreach. That's why we offer a broad range of media resources, tips and tools to assist organizations with their PR efforts. We believe these resources can help grow the capacity of your organization to work more effectively with the press, sustain increased public relations efforts, and garner positive media coverage of your issues."

Youth Noise—Publicity
If you're creating your own volunteer activity, you'll want to make sure everybody knows about your project and what you hope to accomplish. You should invite your entire neighborhood, school, and community to help out. We've all heard that it pays to advertise. Well, get ready to sell your idea!

Sample Press Release:
Press Release Template

FOR IMMEDIATE RELEASE:


CONTACT:
Contact Person
Company Name
Telephone Number
Fax Number
Email Address
Web site address

Interesting and Catchy Headline

City, State, Date — Opening Paragraph (should contain: who, what, when, where, why):

Remainder of body text - Should include any relevant information about your project. Include what the goals of your project are, and what issues they will address. If you can, include quotes from different people from the project, your school, your community, or others.

If there is more than 1 page use:

-more-

at the bottom of the page and then at the top of the next page put:

Abbreviated headline (page 2)

Then put in the remainder of text. At the very end of the press release put:

# # #

(which indicates the Press Release is finished)




Raise Your Voice is
an initiative of Campus Compact
Brown University, Box 1975, Providence, RI 02912
2002-2005